Determinants of Success of Donation-Based Crowdfunding through Digital Platforms: the Influence of Offline Factors
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Determinants of Success of Donation-Based Crowdfunding through Digital Platforms: the Influence of Offline FactorsAlternative Title(s)
Determinantes del éxito del crowdfunding solidario a través de plataformas digitales: la influencia de los factores fuera de líneaAuthor(s)
Date
2019Citation
Salido-Andres, N., Rey-Garcia, M., Álvarez-González, L. I., & Vázquez-Casielles, R. (2019). Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors. CIRIEC-España, revista de economía pública, social y cooperativa, 95, 119. https://doi.org/10.7203/CIRIEC-E.95.13001
Abstract
[Abstract]: The purpose of this research consist of exploring the extent to which factors traditionally explai ning the success of offline fundraising campaigns for social causes may also influence the success of donation based crowdfunding (DCF) campaigns promoted by social economy organizations (SEO) through digital platforms.
Firstly, factors determining the success of offline fundraising campaigns for social causes are identified from pre vious literature. Secondly, a set of hypotheses linking these determinants to DCF campaigns is proposed. Thirdly,
their explanatory capacity is measured through quantitative analysis based on a database of 360 campaigns fos tered by small, medium and large-size organizations via Microdonaciones, a donation-based crowdfunding digital
platform, for the period between 2012 and 2017. Logistic regression analysis is used to test the hypotheses pro posed. Results confirm the high explanatory capacity of determinants related to the geographical scope of the cam paign, the volume of potential beneficiaries involved –in these two cases in unexpected ways-, and the information
provided by the promoting organizations. However, factors related to the timing of the campaigns do not influence
their success. This research suggests that not only the funding channels and tools but also the nature of the fun draising campaigns themselves have been digitally transformed. Implications of this research may assist SEO in
establishing effective relationships with new digital donors in order to achieve sustainable growth.
Keywords
Donation-based crowdfunding
Social causes
Digital platforms
Fundraising campaigns
Sustainable social economy organization
Crowdfunding solidario
Causas sociales
Plataformas digitales
Campañas de captación de fondos
Organizaciones sostenibles de economía social
Social causes
Digital platforms
Fundraising campaigns
Sustainable social economy organization
Crowdfunding solidario
Causas sociales
Plataformas digitales
Campañas de captación de fondos
Organizaciones sostenibles de economía social
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ISSN
0213-8093