The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods
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http://hdl.handle.net/2183/26224
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- GI-C+D - Artigos [116]
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The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled GoodsData
2020Cita bibliográfica
Calvo-Porral, C. & Lévy-Mangin, J.P. (2020). The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods. Administrative Sciences, 10 (2). https://doi.org/10.3390/admsci10020028
Resumo
[Abstract] The circular economy strategy supports the transformation of the linear consumption model
into a closed-production model to achieve economic sustainability, with the consumers’ acceptance
of circular products being one of the major challenges. Further, one important aspect of product
circularity remains unexplored, such as the consumers’ purchase intention of recycled circular goods.
In this context, the present study proposes and tests a conceptual model on consumers acceptance of
recycled goods through PLS Structural Equation Modeling (PLS-SEM), based on the data obtained
from 312 respondents. Results indicate that the positive image of circular products is the most
important driver of consumers’ acceptance, followed by the product perceived safety. This study
provides an empirical foundation for the important role of consumers in circular economy business
models through the examination of consumers’ acceptance of recycled goods.
Palabras chave
Circular economy
Sustainability
Recycled products
Consumer acceptance
Sustainability
Recycled products
Consumer acceptance
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Atribución-NoComercial-SinDerivadas 4.0 Internacional
ISSN
2076-3387