Implantación dunha tenda online. Venda de libros e accesorios de lectura

Abstract

[Resumo]: O traballo que se presenta deseguido versa sobre o proceso de posta en funcionamento dunha tenda en liña. Este traballo creáse vinculado ao auxe do comercio electrónico nos últimos anos e a forte vinculación da sociedade actual co mundo dixital. O crecemento experimentado no comercio electrónico afecta tamén ao sector literario que ve como xorden novos formatos de produtos, innovacións no mundo literario e cambios no perfil dos consumidores que fan imprescindible contar con presenza na rede. Este motivo xunto á falta de inclusión ao longo da carreira da vertente informática en relación coa importancia da presenza en internet da empresa hoxe en día, e o aforro de custos de crear persoalmente a tenda online, son os principais motivos da realización deste traballo. A metodoloxía que se seguiu foi establecida polos titores cunha planificiación de traballo continuo e reunións semanais para resolver dúbidas e tratar os aspectos máis complexos do proceso de creación da tenda. Esta planificación pódese ver de xeito pormenorizado nos seguintes enlaces: http://udc.fernandoaguiar.es/tfg-comun/tfg/ http://udc.fernandoaguiar.es/tfg-tienda/tienda-on-line-general/ http://udc.fernandoaguiar.es/tfg-tienda/tfg-tienda-on-line-201617-2c/ A implantación levouse a cabo a través da plataforma WordPress auxiliado por diversos complementos (ou plugins) que a plataforma proporciona, principalmente, o de WooCommerce que permite convertir un mero blogue nunha tenda electrónica. Neste caso, o obxecto da tenda online será unha libraría, xa que ao longo da experiencia como amante da lectura puiden detectar os diversos erros e carencias que as librarías online cometen e crear unha adaptada ao cliente. Indicar que a tenda se atopa totalemente operativa a excepción do pagamento final a través de PayPal dado o carácter académico do proxecto.

[Abstract]: The work that follows is about the process of starting up an online store. This work is linked to the rise of electronic commerce in recent years and the strong linkage of society today with the digital world. The growth experienced in electronic commerce also affects the literary sector that sees new product formats, innovations in the literary world and changes in the profile of consumers that make it necessary to have a presence on the network. This reason together with the lack of inclusion along the career of the computer side in relation to the importance of the presence on the internet of the company today, and the cost savings of personally creating the online store, are the main Reasons for the completion of this work. The methodology followed was established by the tutors with a continuous work planning and weekly meetings to resolve doubts and deal with the more complex aspects of the store creation process. This planning can be seen in detail in the following links: http://udc.fernandoaguiar.es/tfg-comun/tfg/ http://udc.fernandoaguiar.es/tfg-tienda/tienda-on-line-general/ http://udc.fernandoaguiar.es/tfg-tienda/tfg-tienda-on-line-201617-2c/ The implementation was carried out through the WordPress platform aided by various plugins that the platform provides, mainly, of WooCommerce that allows to turn a mere blog into an electronic store. In this case, the object of the online store will be a bookstore, since throughout the experience as a lover of reading I was able to detect the various errors and shortcomings that online bookstores commit and create a customized one. Indicate that the store is fully operational the exception of the final payment through PayPal given the academic nature of the project.