Plan de reposicionamiento del destino turístico de San Luís, Argentina
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Mostrar o rexistro completo do ítemTítulo
Plan de reposicionamiento del destino turístico de San Luís, ArgentinaAutor(es)
Data
2011Cita bibliográfica
Fernández Arcos, A., Cardoso Rolo, C. , López González, E.., Falcón, J. P., Forbes Gudiño, M. A. , Sánchez Canedo, M. , Pardo-Neira, María S., Trigo Rossier, S. (2011). Plan de reposicionamiento del destino turístico de San Luis, Argentina. Redmarka: revista académica de marketing aplicado, (6), 121-140.
Resumo
[Abstract]: PLANNING FOR THE REPOSITIONING OF THE TOURISM DESTINATION SAN LUIS,
ARGENTINA
Nowadays, many countries worldwide are known by their advances and
technology developments. Owing to this fact and the relevance it means today,
this project is about taking advantages from all the benefits of technologies
(music and cinematographic tourism, among others), in order to create a new
kind of tourism that help us make possible the main object of this work: the
repositioning of San Luis, an interesting central region of Argentina.
A sequence of short, medium and long term strategies were devised, which
could be determined as a result of the previous analysis, studies and evaluation
of the condition of the province and the new product to exploit.
Palabras chave
Turismo tecnológico
Posicionamiento
Turismo cinematográfico
Marca destino
Posicionamiento
Turismo cinematográfico
Marca destino
Versión do editor
ISSN
1852-2300