Search
Now showing items 1-8 of 8
Nuevas tendencias en comunicación. Formatos e innovación en soportes digitales y exteriores
(Tirant, 2021)
[Resumen]: Las marcas están en una continua búsqueda de fórmulas que permitan atraer la atención de los consumidores hacia las marcas en un panorama marcado por la evasión de los soportes y formatos publicitarios ...
Neuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels
(Springer, 2021)
[Abstract]: Neuromarketing becomes an allied methodology in market research, for communication and advertising due to its capability to offer individual’s insights often hidden to traditional qualitative methods. Neuroscience ...
Spanish TV Series on Twitter: What Social Media Audiences Say
(Springer, 2017)
[Abstract ]: Online social networking users reflect opinions and attitudes towards the topic discussed. This study aims to analyze Spanish social audiences’ habits and their perceptions and attitudes towards national TV ...
Social Capital’s Role in SDG 3 of 2030 Agenda: Promoting Health and Well-Being
(Springer, 2023)
[Abstract] Over the last thirty years, interest in social capital, a concept-variable that uncovers the productive value of the attributes of the social dimension (norms and values, networks of relationships, trust), has ...
Innovation, Transmedia and Neuroscience in Television
(Springer, 2019)
[Abstract] This chapter explains how the physiology of the human brain affects the way fiction products are processed and how emotions have become the most efficient vehicle for transmitting information on transmedia ...
El turismo cultural en el ecosistema transmedia
(Media XXI, 2021)