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Bibliometric Map of Literatura on Donation-Based Crowdfunding for Charitable Causes
(Cátedra Fundación Ramón Areces de Distribución Comercial, 2021)
[Abstract]: By bibliometric analyzing 92 publications in the field of pure donation-based crowdfunding for charitable causes soliciting monetary contributions, and providing a comprehensive bibliometric map with the software ...
La omnicanalidad en las organizaciones no lucrativas: estado de la cuestión
(Cátedra Fundación Ramón Areces de Distribución Comercial, 2018)
[Resumen] Este trabajo analiza las implicaciones y los retos de la implantación de estrategias omnicanal en el sector no lucrativo, haciendo especial hincapié en los cambios detectados en la gestión de relaciones entre ...
The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing
(Sprnger, 2019)
[Abstract]: The objective of the present case study is to describe to what extent the design and implementation of socially innovative activities and projects by Civil Society Organizations take into consideration ...
Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study
(Springer, 2019)
[Abstract] Social innovation consists of developing and implementing new ideas to meet social needs and create new social relationships or collaborations. Social marketing can contribute to achieving socially desirable ...