Buscar
Mostrando ítems 1-3 de 3
La omnicanalidad en las organizaciones no lucrativas: estado de la cuestión
(Cátedra Fundación Ramón Areces de Distribución Comercial, 2018)
[Resumen] Este trabajo analiza las implicaciones y los retos de la implantación de estrategias omnicanal en el sector no lucrativo, haciendo especial hincapié en los cambios detectados en la gestión de relaciones entre ...
Cross-Sector Partnerships: A Social Innovation in the European Work Integration Sector
(Routledge, 2018)
[Abstract] As the authors compared how the innovations emerged and unfolded in the four selected countries, guided by expert advice, they chose to focus their enquiry on cross-sector partnerships (CSPs) as an innovation ...
Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study
(Springer, 2019)
[Abstract] Social innovation consists of developing and implementing new ideas to meet social needs and create new social relationships or collaborations. Social marketing can contribute to achieving socially desirable ...