Listar GI-C+D - Libros, capítulos, etc. por autor "Rey-García, Marta"
Mostrando ítems 1-4 de 4
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Bibliometric Map of Literatura on Donation-Based Crowdfunding for Charitable Causes
Salido-Andrés, Noelia; Rey-García, Marta; Álvarez-González, Luis Ignacio; Vázquez-Casielles, Rodolfo (Cátedra Fundación Ramón Areces de Distribución Comercial, 2021)[Abstract]: By bibliometric analyzing 92 publications in the field of pure donation-based crowdfunding for charitable causes soliciting monetary contributions, and providing a comprehensive bibliometric map with the software ... -
La omnicanalidad en las organizaciones no lucrativas: estado de la cuestión
Mato-Santiso, Vanessa; Rey-García, Marta; Sanzo Pérez, María José (Cátedra Fundación Ramón Areces de Distribución Comercial, 2018)[Resumen] Este trabajo analiza las implicaciones y los retos de la implantación de estrategias omnicanal en el sector no lucrativo, haciendo especial hincapié en los cambios detectados en la gestión de relaciones entre ... -
Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study
Rey-García, Marta; Mato-Santiso, Vanessa (Springer, 2019)[Abstract] Social innovation consists of developing and implementing new ideas to meet social needs and create new social relationships or collaborations. Social marketing can contribute to achieving socially desirable ... -
The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing
Álvarez García, Begoña; Álvarez-González, Luis Ignacio; Rey-García, Marta; Salido-Andrés, Noelia; Sanzo Pérez, María José (Sprnger, 2019)[Abstract]: The objective of the present case study is to describe to what extent the design and implementation of socially innovative activities and projects by Civil Society Organizations take into consideration ...