Listar GI-C+D - Libros, capítulos, etc. por autor "Mato-Santiso, Vanessa"
Mostrando ítems 1-3 de 3
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Cross-Sector Partnerships: A Social Innovation in the European Work Integration Sector
Leca, Bernard; Sandford, Sarah; Cognat, Aurélie Sara; Pache, Anne-claire; Mato-Santiso, Vanessa; Hyánek, Vladimír; Krlev, Giorgi (Routledge, 2018)[Abstract] As the authors compared how the innovations emerged and unfolded in the four selected countries, guided by expert advice, they chose to focus their enquiry on cross-sector partnerships (CSPs) as an innovation ... -
La omnicanalidad en las organizaciones no lucrativas: estado de la cuestión
Mato-Santiso, Vanessa; Rey-García, Marta; Sanzo Pérez, María José (Cátedra Fundación Ramón Areces de Distribución Comercial, 2018)[Resumen] Este trabajo analiza las implicaciones y los retos de la implantación de estrategias omnicanal en el sector no lucrativo, haciendo especial hincapié en los cambios detectados en la gestión de relaciones entre ... -
Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study
Rey-García, Marta; Mato-Santiso, Vanessa (Springer, 2019)[Abstract] Social innovation consists of developing and implementing new ideas to meet social needs and create new social relationships or collaborations. Social marketing can contribute to achieving socially desirable ...