• El Charrua Restaurant: Sourcing ingredients with simplicity and efficiency 

      Abeal-Vázquez, José-Pablo; García Abad, Lito; Monje-Amor, Ariadna; Álvarez García, Begoña; Mariz-Perez, Rosa Ma (SAGE, 2021)
      [Abstract] Synopsis The main objective of this case study is to analyze, through a critical and a global reflection, the main features of the hospitality industry and the essential characteristics of the business ...
    • The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing 

      Álvarez García, Begoña; Álvarez-González, Luis Ignacio; Rey-García, Marta; Salido-Andrés, Noelia; Sanzo Pérez, María José (Sprnger, 2019)
      [Abstract]: The objective of the present case study is to describe to what extent the design and implementation of socially innovative activities and projects by Civil Society Organizations take into consideration ...