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The Influence of Celebrity Endorsement on Food Consumption Behavior
(MDPI, 2021)
[Abstract]: “Is consumer food behavior influenced by celebrity endorsement?”. This question remains
unsolved despite celebrities constantly recommending different products in their social media
networks. Much of the ...
Second-Hand Online Stores: An Examination of Consumers’ Purchase Behaviour
(Taylor & Francis, 2024)
[Abstract] Today, the determinants of second-hand shopping are not comprehensive and are limited to physical stores; and most of the previous research has largely ignored the factors that motivate the online purchase of ...