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The Influence of Celebrity Endorsement on Food Consumption Behavior
(MDPI, 2021)
[Abstract]: “Is consumer food behavior influenced by celebrity endorsement?”. This question remains
unsolved despite celebrities constantly recommending different products in their social media
networks. Much of the ...
The Asymmetric Emotional Associations to Beverages: An Approach through the Theory of Positive Asymmetry
(MDPI AG, 2021)
[Abstract] Consumers experience mainly positive emotions in response to food products, and the
reason is that, for most individuals, eating and drinking is a pleasurable experience. On this premise,
in light of the Theory ...