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The Influence of Celebrity Endorsement on Food Consumption Behavior
(MDPI, 2021)
[Abstract]: “Is consumer food behavior influenced by celebrity endorsement?”. This question remains
unsolved despite celebrities constantly recommending different products in their social media
networks. Much of the ...
The Asymmetric Emotional Associations to Beverages: An Approach through the Theory of Positive Asymmetry
(MDPI AG, 2021)
[Abstract] Consumers experience mainly positive emotions in response to food products, and the
reason is that, for most individuals, eating and drinking is a pleasurable experience. On this premise,
in light of the Theory ...
The Influence of Social Media Celebrity Endorsement on Beer and Wine Purchase Behaviour
(Emerald, 2023)
[Abstract] Purpose: This study examines whether and how social media celebrity endorsement influences consumers’ beer and wine purchase behavior and what are the characteristics of the celebrities that exert greater ...
How Consumer Involvement Influences Beer Flavour Preferences
(Emerald, 2020)
[Abstract] Purpose: Much of the innovation in the beer sector has focused on flavour, resulting in a proliferation of flavoured beers. In this context, the understanding of consumers’ flavour preferences is a relevant ...
Proposal and Validation of a Measurement Scale of the Acceptance of Ultra-Processed Food Products
(MDPI, 2024)
[Abstract]: Today, there is an increasing consumption of ultra-processed food products (UPFs), while
more healthy options are available; however, there is no scale available that can adequately measure
this phenomenon. ...