A sustentabilidade como modelo de desenvolvemento responsable e competitivo
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A sustentabilidade como modelo de desenvolvemento responsable e competitivoAlternative Title(s)
Sustainability as a model of responsible development and competitiveDate
2011Citation
Ambientalmente Sustentable, 2011, 11-12: 43-53. ISSN: 1887-2417
Abstract
[Resumo] O obxectivo do presente artigo é analizar mediante o método analítico a estratexia da competitividade en función da estratexia da sustentabilidad para dar a pauta a un modelo de desenvolvemento responsable e competitivo. Tendo como punto de partida a seguinte afirmación: A madurez dunha estratexia sustentable nas empresas afecta positivamente á competitividade. Entre os resultados do presente establécese que a estratexia empresarial actual busca un sistema ecoloxicamente adecuado, economicamente viable e socialmente xusto para chegar ao equilibrio sustentable, impulsado polas institucións e fortalecido das capacidades e recursos cos que conta cada empresa para desenvolver vantaxes que impulsen o desenvolvemento global e logren a maximización de beneficios desde unha prespectiva tanxible e intanxible. [Abstract] The aim of this paper is analyzed by the analytical method competitiveness strategy based on sustainability strategy to lead the way to a model of responsible development and competitive. Taking as its starting point the following statement: The maturity of a sustainable business strategy positively affects competitiveness. The results of this states that the current business strategy seeks an ecologically appropriate, economically viable and socially just to reach sustainable equilibrium promoted by the institutions and strengthened the capabilities and resources that each company has to develop benefits promote the overall development and achieve the maximization of benefits from a perspective tangible and intangible..
Keywords
Competitividade
Desenvolvemento
Empresa
Estratexia
Sustentabilidade
Competitiveness
Business
Development
Strataegy and sustainability
Desenvolvemento
Empresa
Estratexia
Sustentabilidade
Competitiveness
Business
Development
Strataegy and sustainability
ISSN
1887-2417