IT as agent of social change : "Lonxanet" and the case of the galician artisanal fisheries
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IT as agent of social change : "Lonxanet" and the case of the galician artisanal fisheriesFecha
2002Cita bibliográfica
APPLEGATE, L., GALLIERS, R. and DeGROSS, J. I. (eds.). Proceedings of the Twenty-Third International Conference on Information Systems, December 15-18, 2002, Barcelona (Spain). Atlanta, USA : Association for Information Systems, 2002
Resumen
[Abstract] Information technologies (IT) can be used as an agent to foster social change. This case study describes an
Internet start-up, Lonxanet, and analyzes its potential role as a catalyst of changes in the Galician (northwest
Spain) artisanal seafood fisheries. These fisheries are traditionally associated to rural communities of fishers,
selling their products in local auction markets known as lonxas. Galician seafood is hugely appreciated in the
Spanish market, where products achieve very high prices and have luxurious connotations. However, the
product passes through a wide array of intermediaries where lack of transparence prevails until it reaches the
end market, so fishers achieve just a tiny amount of the potential profits despite assuming all the risks
associated to the extractive phase. In order to foster social and economic change, Lonxanet proposes a large
electronic marketplace initiative partially owned by fishers' organizations, integrating marketing and logistic
services and selling directly to restaurants and other final consumers. This change enables fishers to exert
control over the whole commercial cycle. Consequently, they switch from a survival mentality to an industrial
one, and they become especially interested in the sustainability of the resource, thus achieving environmental
benefits.
Palabras clave
Internet
Social change
Marketplaces
Fishing industry
Markets
Electronic commerce
Social change
Marketplaces
Fishing industry
Markets
Electronic commerce