Listar por autor "Orosa, Javier"
Mostrando ítems 1-8 de 8
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A Clustered-Based Segmentation of Beer Consumers: From “Beer Lovers” to “Beer to Fuddle”
Calvo-Porral, Cristina; Orosa, Javier; Blazquez-Lozano, F. (Emerald, 2018)[Abstract] Purpose: New trends are emerging in the brewery sector; but to date beer consumer segmentations are scarce. In this context, the present study addresses the following questions: “Are beer consumers monolithic ... -
Barriers to Online Second-Hand Purchase Behavior
Calvo-Porral, Cristina; Orosa, Javier; Viejo-Fernández, Nuria (Emerald, 2023)[Abstract] Introduction: The second-hand online market has experienced a rapid growth due to the great penetration of the internet. However, although previous studies examine the consumer purchase behaviour in second-hand ... -
How Consumer Involvement Influences Beer Flavour Preferences
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (Emerald, 2020)[Abstract] Purpose: Much of the innovation in the beer sector has focused on flavour, resulting in a proliferation of flavoured beers. In this context, the understanding of consumers’ flavour preferences is a relevant ... -
Proposal and Validation of a Measurement Scale of the Acceptance of Ultra-Processed Food Products
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (MDPI, 2024)[Abstract]: Today, there is an increasing consumption of ultra-processed food products (UPFs), while more healthy options are available; however, there is no scale available that can adequately measure this phenomenon. ... -
Second-Hand Online Stores: An Examination of Consumers’ Purchase Behaviour
Calvo-Porral, Cristina; Orosa, Javier; Viejo-Fernández, Nuria (Taylor & Francis, 2024)[Abstract] Today, the determinants of second-hand shopping are not comprehensive and are limited to physical stores; and most of the previous research has largely ignored the factors that motivate the online purchase of ... -
The Asymmetric Emotional Associations to Beverages: An Approach through the Theory of Positive Asymmetry
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (MDPI AG, 2021)[Abstract] Consumers experience mainly positive emotions in response to food products, and the reason is that, for most individuals, eating and drinking is a pleasurable experience. On this premise, in light of the Theory ... -
The Influence of Celebrity Endorsement on Food Consumption Behavior
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (MDPI, 2021)[Abstract]: “Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the ... -
The Influence of Social Media Celebrity Endorsement on Beer and Wine Purchase Behaviour
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (Emerald, 2023)[Abstract] Purpose: This study examines whether and how social media celebrity endorsement influences consumers’ beer and wine purchase behavior and what are the characteristics of the celebrities that exert greater ...