Listar por autor "García-Rodríguez, Nuria"
Mostrando ítems 1-2 de 2
-
Because I'm Happy: Exploring the Happiness of Shopping in Social Enterprises and its Effect on Customer Satisfaction and Loyalty
Cachero-Martínez, Silvia; García-Rodríguez, Nuria; Salido-Andrés, Noelia (Emerald, 2023)[Abstract] Purpose: This research analyzes the role of happiness associated with sustainable purchases in social enterprises (SEs) as a key precursor of prosocial behavioral responses through satisfaction with such purchases. ... -
Connecting Social Enterprises and Sustainable Consumption: Systematic Review, Bibliometric Analysis, and Conceptual Framework
Salido-Andrés, Natalia; García-Rodríguez, Nuria; Cachero-Martínez, Silvia (MDPI, 2022)[Abstract]: The purpose of this study is to explore the meeting point between social enterprises (SEs) and sustainable consumption, given the proven potential of these hybrid organizations in the achievement of sustainable ...