Listar por autor "Gallardo Guerrero, Leonor"
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A prediction model of retention in a Spanish fitness centre
Clavel San Emeterio, Iván; Iglesias-Soler, Eliseo; Gallardo Guerrero, Leonor; Rodríguez-Cañamero, Sergio; Garcia Unanue, Jorge Fernando (Taylor & Francis, 2016)[Abstract]: Studies on customer loyalty commonly use future behavioural intentions, even though these do not always correspond to actual behaviour. This study aimed to create a model for predicting dropouts at a sport ... -
Drop out Prediction in Sport Centres: Definition of Models and Reproducibility
Clavel San Emeterio, Iván; García Unanue, Jorge Fernando; Iglesias-Soler, Eliseo; Gallardo Guerrero, Leonor; Luis Felipe, José (Federación Española de Asociaciones de Docentes de Educación Física (FEADEF), 2020)[Abstract] Purpose: One of the main problems detected in the sport centre field is abandonment of physical activity by members. The aim of this estudy is to evaluate the reproducibility of predictive models of abandonment ... -
Prediction of abandonment in Spanish fitness centres
Clavel San Emeterio, Iván; García-Unanue, Jorge; Iglesias-Soler, Eliseo; Felipe, José Luis; Gallardo Guerrero, Leonor (Routledge, 2019)[Abstract] : Research question: The increase of physical exercise in fitness centres has turned these facilities in important active lifestylepromoters. However, only between 30% and 60% of subscribers still linked to the ...